Porta Film SALINAS by Veritas DDB Quito

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Industry Telecommunications Services
Media Film
Market Ecuador
Agency Veritas DDB Quito
Director Quinto Cruz
Art Director Luis Campoverde, Marcelo Astudillo
Copywriter Dante Rossetto - Daniel Perez Pallares, Cesar Sepulveda, Ricardo Martinez Galves
Account Supervisor Ana Maria Flores
Production Milagrito Films
Released May 2010

Credits & Description

Category: Commercial Public Services
Advertiser: PORTA
Production Company: MILAGRITO FILMS, Montevideo, URUGUAY
Date of First Appearance: Jun 15 2010
Chief Creative Officer: Dante Rossetto
Executive Creative Director: Dante Rossetto
Creative Director: Ricardo Martinez
Copywriter: Dante Rossetto/Ricardo Martinez/Cesar Sepulveda
Art Director: Luis Campoverde/Marcelo Astudillo
Agency Producer: Carolina Ahlers
Account Supervisor: Ana Maria Flores
Advertiser's Supervisor: Guillermo Maldonado
Director: Quinto Cruz
Account Manager: Alfonsina Veliz
Planner: Daniel Chavarria

English Description
There are 2 towns in Ecuador called Salinas. One is in the Pacific Ocean, it is the country’s most famous beach, frequented by tourists and surfers. The other is a small and cold town in the Andes, with very few inhabitants.

This is the story of a surfer who arrives to the bus terminal in Quito and takes the first bus to Salinas, without knowing it would take him to the wrong destination. When the people in the town realize that the surfer is in the wrong place, they have a gesture of typical Ecuadorian solidarity and get together to give him what he was looking for.