Portuguese Cancer Foundation Film INDIFFERENCE by Stopline Films, Y&R Lisboa

INDIFFERENCE

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Industry Against Cancer
Media Film
Market Portugal
Agency Stopline Films
Agency Y&R Lisboa
Director Ana Rita Nunes De Almeida
Art Director Joana Faria
Copywriter José Quintela
Account Supervisor Isabel Gonçalves
Released October 2010

Credits & Description

Category: Public Health & Safety
Advertiser: PORTUGUESE CANCER FOUNDATION
Product/Service: PORTUGUESE CANCER FOUNDATION
Agency: Y&R LISBOA
Production Company: STOPLINE FILMS, Lisbon, PORTUGAL
Date of First Appearance: Oct 5 2010
Copywriter: José Quintela
Art Director: Joana Faria
Agency Producer: Vanessa Ferreira
Account Supervisor: Isabel Gonçalves
Director: Rita Nunes
Director Of Photography: Henrique Serra

English Description
This film for the Portuguese Foundation against Cancer focuses on one of the main obstacles in the war against Breast Cancer: Indifference.

As we know, Breast Cancer is a disease that doesn’t just affect the patient, it touches everyone around her. Our concept “To ignore Breast Cancer, would be like ignoring those you love” pleads for women not to ignore the threat of cancer and get themselves checked out regularly by a doctor.