Poste Italiane: BECAUSE I LIKE YOU by CRIC Milan for Poste Italiane

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Poste Italiane: BECAUSE I LIKE YOU

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Industry Consumer & Public services, Postal, Courier, Shipping & Freight services
Media Film
Market Italy
Agency CRIC Milan
Production Cric Producion
Director Davide Mardegan
Creative Director Davide Mardegan, Clemente De Muro, Niccolò Dal Corso
Art Director Davide Mardegan
Copywriter Clemente De Muro
Producer Niccolò Dal Corso
Editor Davide Mardegan
Released June 2011

Awards

Cannes Lions 2011
Film Lions Internet Film Bronze

Credits & Description

Type of Entry: Other Film Content
Category: Internet Film
Title: BECAUSE I LIKE YOU
Advertiser/Client: POSTE ITALIANE
Product/Service: MAILING SERVICE
Entrant Company: CRIC Milan, ITALY
Creative Director: Clemente De Muro/Niccolò Dal Corso/Davide Mardegan
Art Director: Davide Mardegan
Copywriter: Clemente De Muro
Agency Producer: Niccolò Dal Corso
Production Company: CRIC Milan, ITALY
2nd Production Company: H FILMS Milan, ITALY
Director: Davide Mardegan
Producer: Niccolò Dal Corso
Editor: Davide Mardegan
Music: Artist/Title: Mark Allan Wolfe/Atmosphere

Brief Explanation:
"Because I like you" is the story of Giovannino, a child who writes a love letter to his girlfriend. The voiceover of the child reading the letter plays and contrasts with the images. Giovannino's voice tells us the child's way of seeing love, enthusiastic and with no limits. The images show the life of an old postman, who despite his age keeps loving his wife with everyday care and attentions. The film ends with the image of the child's letter, framed and lying on the old lady's bedside table. We realize the child and the old postman are the same person. The falling in love has with time become true love.