WHAT I LIKE for Poste Italiane

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WHAT I LIKE

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Industry Postal, Courier, Shipping & Freight services
Media Film
Market Italy
Production (h) FILMS
Production CRIC Milan
Director Davide Mardegan
Creative Director Davide Mardegan, Clemente De Muro, Niccolò Dal Corso
Art Director Davide Mardegan
Copywriter Clemente De Muro
Producer Niccolò Dal Corso
Editor Davide Mardegan
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: POSTE ITALIANE
Product/Service: MAILING SERVICE
Production Company: CRIC, Milan, Milan, ITALY, ITALY
Production Company: H FILMS, Milan, Milan, ITALY, ITALY
Date of First Appearance: Nov 15 2010
Creative Director: Clemente De Muro/Niccolò Dal Corso/Davide Mardegan
Copywriter: Clemente De Muro
Art Director: Davide Mardegan
Agency Producer: Niccolò Dal Corso
Producer: Niccolò Dal Corso
Director: Davide Mardegan
Editor: Davide Mardegan
Music: Om Sharan Salafia/Untitled
Director Of Photography: Davide Mardegan

English Description
"What I like" is Poldina's answer to Giovannino's love letter. The little girl pretends not to understand who the author of the letter actually is. She makes a lists of possible guys and lists their defects: what she doesn't like in a boy. These defects are exactly what we see in the images, which show Giovannino and Poldina's life together, as a marryed couple. At the end of the film Poldina recalls what she really cares about, the only condition that makes a love story last forever: being able to apologize and come back. That's what she likes in Giovannino, regardless all his faults.