Food, For The Food We Need by The Unitas Reputation Agency, Toronto for Potash

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Food, For The Food We Need

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Industry Grocery and Other foods
Media Film
Market Canada
Agency The Unitas Reputation Agency, Toronto
Art Director Graham Lee, Clarke Smith
Released October 2012

Credits & Description

Media: TV
Geo: Canada
Category: Food
Agency: Unitas
Brand: Potash
While people are aware that Potash exists, the majority have no idea of the positive impact potash makes on food production. With populations growing, and arable land shrinking, efficient crop production is more important than ever. Internationally renowned sand artist Ilana Yahav, supported by computer-generated animation, creates images in potash that illustrate how fertilizer and food help people around the world achieve their potential.

Advertising Agency: The Unitas Reputation Agency, Toronto, Canada
Creative Director: Graham Lee
Art Director: Graham Lee, Clarke Smith
Copywriters: Bryan Hobson, Paul Ruta
3D animation: The Embassy
Sand Artist: Ilana Yahav
Music: Imprint Music