New York Lottery Film WRITERS ROOM by DDB New York

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WRITERS ROOM

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Industry Lottery & Gambling
Media Film
Market United States
Agency DDB New York
Director David Shane
Executive Creative Director Menno Kluin
Creative Director Richard Sharp, Mike O Sullivan
Art Director Sean Labounty
Copywriter Scott Cooney
Producer Melissa Lubin, Eytan Gutman
Account Supervisor Heather Olson Kemi Adewumi
Editor Chuck Willis At Cut
Service Agency Cutting Room
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Entertainment & Leisure Silver

Credits & Description

Category: Entertainment & Leisure
Advertiser: NY LOTTERY
Product/Service: LOTTERY/ POWER BALL
Agency: DDB NEW YORK, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Creative Director: Richard Sharp/Mike Sullivan And Scott Cooney
Copywriter: Scott Cooney
Art Director: Sean Labounty
Agency Producer: Ed Zazzera And Walter Brindak
Account Supervisor: Heather Olson
Producer: Melissa Lubin And Eytan Gutman
Director: David Shane
Editor: Chuck Willis
Sound Design/Arrangement: Walter Bianco
Editing Company: Cutting Room
Other Credits: Assistant Editor:
Mike Ramirez/Steve Dileone//Colorist: Les Rudge
Brief Explanation
When you win New York Powerballs jackpot you're more than just wealthy, you're the kind of rich that hires Andy Richter and a team of comedy writers to sit in a room all day feeding you jokes through an earpiece, "Yeah, that kind of rich."