New York Lottery Film YEAH THAT KINDA RICH, INVASION by DDB New York

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YEAH THAT KINDA RICH, INVASION

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Industry Lottery & Gambling
Media Film
Market United States
Agency DDB New York
Director Jim Jenkins
Creative Director Scott Cooney, Mike O Sullivan, Rich Sharp
Producer Melissa Lubin, Eytan Gutman
Editor Chuck Willis At Cut
Service Agency Cutting Room
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Entertainment & Leisure Silver

Credits & Description

Type of entry: Product & Service
Category: Entertainment & Leisure
Advertiser: NY LOTTERY
Product/Service: NY LOTTERY
Agency: DDB NEW YORK, USA

Chief Creative Officer: Matt Eastwood
Creative Director: Rich Sharp/Mike Sullivan And Scott Cooney
Agency Producer: Ed Zazzera And Walter Brindak
Producer: Melissa Lubin And Eytan Gutman
Director: Jim Jenkins
Editor: Chuck Willis
Sound Design/Arrangement: Tom Jucarone
Editing Company: The Cutting Room/Ny

Brief Explanation
When you win Powerball from the New York Lottery you'll be rich enough to spring a Blockbuster size prank on your friend. Just for the fun of it.