Powerade Film Ankles by Wieden + Kennedy Portland

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Industry Soft Drinks
Media Film
Market United States
Agency Wieden + Kennedy Portland
Executive Creative Director Jason Bagley, Eric Baldwin
Creative Director Erik Fahrenkopf, Max Stinson
Art Director James Moslander, Derrick Ho
Copywriter Damian Fitzgerald
Production Somesuch & Co
Director Daniel Wolfe
Released March 2018

Credits & Description

Media: TV
Category: Drinks, non-alcoholic
Client: Powerade
Agency: Wieden + Kennedy, Portland
Production: Somesuch
Country: United States of America
Director: Daniel Wolfe
Executive Creative Director: Eric Baldwin
Executive Creative Director: Jason Bagley
Creative Director: Max Stinson
Creative Director: Erik Fahrenkopf
Copywriter: Damian Fitzgerald
Art Director: Derrick Ho
Art Director: James Moslander
Producer: Jennifer Fiske
Executive Producer: Tim Nash
Executive Producer: Nicky Barnes
DoP: Chayse Irvin
Account Team: David Hughes / Dave Hubbard / Tobin Kittoe / Mackenzie Walen
Planning Director: Henry Lambert / Zack Kaplan
Group Media Director: Alex Barwick
Head of Production: Matt Hunnicutt / Mike Davidson
Line Producer: Lee Groombridge
Production Designer: Andrew Clark
Wardrobe: Patrik Milani
Editorial Company: Cosmo Street
Editor: Tom Lindsay
Post Producer: Jonlyn Williams
Assistant Editor: Habib Semaan
VFX Company: Kevin
Executive Producer/Partner: Sue Troyan
Executive CD/Partner: Tim Davies
VFX Producer: Leighton Greer
VFX Supervisor/Lead
Compositor: Tim Davies
Compositor: Anthony Petitti, Steve Gibbons, Robert Murdoch
Head of CG: Mike Dalzall
CG Modeler: Greg Mawicke
CG Animator: Matt Longwell
CG Lighter: Carl Harders
Colorist: Simon Bourne/Framestore
Music and Sound Design
Music Original: music by Walker Music
Executive Producer: Sara Matarazzo, Stephanie Pigott
Music Producer: Jacob Piontek
Music Coordinator: Marisa Hernandez
Sound Design: Stimmung
Sound Designer: Gus Koven
Executive Producer: Kristina Iwankiw
Mix Company: Lime Studios
Mixer: Dave Wagg
Published: March 2018
Synopsis:
With Selection Sunday in the books, and the 68-team field determined, Powerade the Official Sports Drink of the NCAA is back on the sidelines for another March Madness tournament, with an entirely new brand platform, centered around power.
You might wanna take a seat before you watch this. #ThatsSomeKindOfPower #PowerThrough #MarchMadness