Ppc Cement Film ELEPHANT THE TRANSFORMATIONAL LEADER by The Jupiter Drawing Room South Africa

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ELEPHANT THE TRANSFORMATIONAL LEADER

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Industry Construction & Civil Engineering
Media Film
Market South Africa
Agency The Jupiter Drawing Room South Africa
Director Craig Wessels
Executive Creative Director Pierre Odendaal
Art Director David Blakey-Milner, Gareth Pretorius Johannesburg
Copywriter Darren Kilfoil Johannesburg
Producer Cat Lindsay
Account Supervisor Phumzile Masina
Editor James Hosking At Left
Production Wicked Pixels
Released February 2011

Credits & Description

Category: Corporate Image
Advertiser: PPC
Product/Service: CEMENT COMPANY
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Production Company: WICKED PIXELS, Cape Town, SOUTH AFRICA
Date of First Appearance: Feb 1 2011
Chief Creative Officer: Graham Warsop
Executive Creative Director: Pierre Odendaal
Copywriter: Darren Kilfoil
Art Director: Gareth Pretorius/David Blakey-Milner
Agency Producer: Chloe Saunders
Account Supervisor: Phumzile Masina
Producer: Cat Lindsay
Director: Craig Wessels
Editor: Left
Planner: Wandile Collis
Director Of Photography: Rob Malpage

English Description
After more than 30 years, PPC (South Africa’s largest cement company) wanted to reaffirm its image as a progressive market leader.

Our brief was to create a warm and positive advert that would not only establish the PPC company values, but also demonstrate the uses and benefits of the product.

We used a combination of live action filming, green screen, time lapse photography, 3D animation and stop-motion animation to bring the Brand's icon - the mighty African elephant - to life.

The PPC Elephant's 'magic' activities show PPC's core values: empowerment and betterment of peoples’ lives in Southern Africa.