Rehabilitation is Possible by Ogilvy Cape Town for Prison Broadcasting Network

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Rehabilitation is Possible

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Industry Public awareness
Media Film
Market South Africa
Agency Ogilvy Cape Town
Director Ian Chuter, Renee Van Reenen
Executive Creative Director Chris Gotz
Art Director Prabashan Gopalakrishnan Pather
Copywriter Sanjiv Mistry
Producer Tarryn Miller
Editor Ric Shields, Craig Glenday
Production Platypus Productions
Released February 2012

Awards

One Show 2012
One Show Consumer Television / Under $80K Budget - Single Merit

Credits & Description

Category: Public Awareness Messages
Advertiser: PRISON BROADCASTING NETWORK
Product/Service: PRISONER REHABILITATION
Agency: OGILVY CAPE TOWN
Production Company: PLATYPUS PRODUCTIONS, Cape Town, SOUTH AFRICA
Executive Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Director: Prabashan Gopalakrishnan Pather
Agency Producer: Iris Vinnicombe/Angela Illing
Producer: Tarryn Miller
Director: Renee Van Reenen/Ian Chuter
Editor: Craig Glenday/Ric Shields
Sound Design/Arrangement: Theworkroom
Account Manager: Gavin Levinsohn
Account Manager: Gavin Levinsohn

English Description
South Africa has one of the highest crime rates in the world. So we went out and asked ordinary South Africans a simple question: Can ex-convicts change their ways?

The responses, no matter their age, gender or race, were all unanimously negative. Everyone was sure that ex-cons leave prison and "go back to their old ways".

But there was a catch.

The cameraman, sound recordist and interviewer filming them ... were all ex-convicts.

Proof that rehabilitation is possible, thanks to the work of our client, Prison Broadcasting Network, a non-profit that reforms inmates through video and sound training.