WHAT I SEE by Wieden + Kennedy Portland for Procter & Gamble

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WHAT I SEE

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Industry Business equipment & services, Corporate Image
Media Film
Market United States
Agency Wieden + Kennedy Portland
Released June 2012

Awards

Cannes Lions 2012
Film Lions Corporate Image Bronze

Credits & Description

Type of entry: Product & Service
Category: Corporate Image
Advertiser: PROCTER & GAMBLE
Product/Service: PROCTER & GAMBLE
Agency: WIEDEN+KENNEDY Portland, USA
Advertiser PROCTER & GAMBLE
Product PROCTER & GAMBLE
Entrant WIEDEN+KENNEDY Portland, USA
Type of Entry: Product & Service
Category: Corporate Image
Title: WHAT I SEE
Advertiser/Client: PROCTER & GAMBLE
Product/Service: PROCTER & GAMBLE
Entrant Company: WIEDEN+KENNEDY Portland, USA
DM/Advertising Agency: WIEDEN+KENNEDY Portland, USA

Brief Explanation
As the Proud Sponsor of Moms, in 2011 P&G honored the moms of Special Olympic athletes with “What I See.” This spot tells the journey of Special Olympics athlete Molly Hincka, told through the narration of her mother, Kerry. It begins with footage and photos of Molly from the present day and goes back in time to a moment shortly after Molly was first born. While the doctors said Molly would never walk or talk, Kerry only saw endless possibilities of what her daughter could achieve. She never saw the things her child couldn’t do. She only imagined what she could.