Prostate Cancer Foundation Film Your Mom by MacLaren McCann Toronto

Your Mom

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Industry Against Cancer
Media Film
Market Canada
Agency MacLaren McCann Toronto
Chief Creative Officer Darren Clarke
Associate Creative Director Taylor Mccarthy, Chris Paleczny
Executive Creative Director Josh Stein
Art Director Nick Noh, Chris Paleczny
Copywriter Darren Clarke, Taylor Mccarthy
Production Suneeva
Director Matt Smuckler
Released November 2016

Awards

LIA Awards 2017
Health & Wellness Campaign Silver Winner
Pharmaceuticals Campaign Silver Winner
Health & Wellness Multi-platform Campaign Silver Winner

Credits & Description

Entrant: Mccann Canada, Toronto
Brand: Prostate Cancer Canada
Corporate Name of Client: Prostate Cancer Canada
Media Agency: M Calgary
Media Planner: Jennifer Bender
Agency: McCann Canada, Toronto
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Associate Creative Directors: Taylor McCarthy/Chris Paleczny
Copywriters: Darren Clarke/Taylor McCarthy
Art Directors: Chris Paleczny/Nick Noh
Agency Producer: Jacqueline Bellmore
Head of Production: Sean O'Brien
Production Company: Suneeva, Toronto
Director: Matt Smuckler
Executive Producer: Geoff Cornish
Producer: Katy Maravala
Director of Photography: Tico Poulakakis
Post-Production Company: School Editing, Toronto
Executive Post-Producer: Emily Torontow
VFX Company: Alter Ego Post, Toronto
Alter Ego Post Producers: Cheyenne Bloomfield/Jane Garrah
Additional Effects By: David Whiteson/Alexa Salzburg
Colourist: Clinton Homuth
Editing Facility: School Editing, Toronto
Editors: Jon Devries/Rita Ushakova/Adrian Ryan
Sound Design Company: Grayson Matthews, Toronto
Sound Engineer: Brian Bernard
Synopsis:
Not enough Men are getting their prostates checked by a Doctor because they feel uncomfortable about it. So, in our ads, we have a Doctor give some alternatives to Men that are highly unlikely and much more uncomfortable in order to make getting their prostate's checked by a Doctor not seem so bad.