Protek Film Stick by Havas Worldwide Tunisia

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Industry Electronic Devices & Home Appliances
Media Film
Market Tunisia
Agency Havas Worldwide Tunisia
Production Not'Prod
Strategic Planner Sara Zebouchi
Released July 2012


Epica Awards 2012
TV/Cinema commercial Homes, Furnishings & Appliances Bronze

Credits & Description

Agency (city): Havas Worldwide Tunisia
Creative Director(s): Jean-François Fournon
Copywriter(s): Mehdi Klibi/Haythem Derbel
Art Director(s): Mehdi Klibi/Haythem Derbel
Production Company (& City): Not'Prod (Tunis)
Film Director(s): Mehdi Klibi
Production Company Producer(s): Makrem Abdellatif
Agency Producer(s): Yosr Hmam
Strategic Planner: Sara Zebouchi
Media: Karim Abdelkhalek/Hamza Bouallègue/Monji Bhouri
Media Partner: TWT TV Channel

Short explanation
Two young people on a scooter are driving around to find their victim. All of a sudden, they notice a young person speaking on the phone.
One of the two robbers runs towards the victim holding a big stick to aggress him. At the exact moment when the robber was about to attack the victim, he notices the camera and automatically changes his behaviour. He then starts dancing with the stick imitating ‘the dabka’, the Lebanese dance.

Protek is a Tunis based security services company for organizations and individuals that sells monitoring and security systems such as surveillance cameras.