Psychiatric Health Fund Film The party by AdPeople Copenhagen

The party

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Industry Charities, Foundations, Volunteers
Media Film
Market Denmark
Agency AdPeople Copenhagen
Director Christian Karlsson, Thomas Villum, Mikkel Stenild
Executive Creative Director Jonathan Lowth
Art Director Kenneth Kaadtmann
Copywriter Jonathon Taylor, Kenneth Kaadtmann
Producer Rasmus Ejlers
Released March 2013

Credits & Description

Media: TV
Category: Public interest
Agency: Adpeople
Brand: Psychiatric Health Fund
Client: Danish Mental Health Fund/nat. Assoc. Of Relatives Of Mentally Ill
Additional: KNOWDRUGS
Geo: Europe, Denmark
Every day 4 danes are hospitalized because of drugs and every week a person between the age 14 and 25 dies from mixing different kinds of drugs together. The Psychiatric Health Fund of Denmark created a campaign that put drugs and their side effects on the agenda. And encourage people to learn about the effects of drugs, instead of just warning them about the hazards of doing drugs.
Advertising Agency: Adpeople, Copenhagen, Denmark
Creative Directors: Claus Møllebro, Jonathan Lowth
Art Director: Kenneth Kaadtmann
Copywriters: Jonathon Taylor, Kenneth Kaadtmann
Production: Entrance Film
Published: March 2013
Brief Explanation
A young man at a party notices another young man trying to consume cocaine in a way which is obviously wrong. As he corrects him, we realise that neither of them have a clue to what they're doing.