Antonio, a Heck of a Guy by Proximity Madrid for Pullmantur Cruises

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Antonio, a Heck of a Guy

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Industry Ferries & Cruises
Media Film
Market Spain
Agency Proximity Madrid
Executive Creative Director Susana Pérez
Creative Director David Vijil
Art Director Arturo Sánchez, Susana Ramírez
Copywriter Sacramento Martínez, Marina del Olmo
Released December 2017

Credits & Description

Category: Transport
Media: Film
Brand: Pullmantur Cruises
Agency: Proximity
Geo: Spain
Advertising Agency: Proximity, Madrid, Spain
Executive Creative Director: Susana Pérez
Creative Director: David Vijil
Copy: Sacramento Martínez, Marina del Olmo
Art Directors: Arturo Sánchez, Susana Ramírez
Published: November 2017
Synopsis:
Antonio Benedico is a 93-year- old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons.
If Antonio couldn’t leave home, we would transform one of our cabins for him so he could do what he most loved to do in the world: travel with Pullmantur.
Original Title: LA HISTORIA REAL DE UN TIO COJONUDO