Puma: AFTER HOURS ATHLETE by Droga5 New York for Puma

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Puma: AFTER HOURS ATHLETE

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Droga5 New York
Director Ringan Ledwidge
Executive Creative Director Ted Royer
Art Director Amanda Clelland, Jesse Juriga
Copywriter Kevin Brady, Tim Gordon
Producer Sally Humphries
Editor Rich Orrick @ Spot Welders
Released June 2011

Awards

Cannes Lions 2011
Film Craft Lions - Grand Prix
Film Craft Lions Cinematography Gold
Film Lions Clothing, Footwear & Accessories Gold
Film Craft Lions Script Gold
Film Craft Lions Production Design Silver

Credits & Description

Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Title: AFTER HOURS ATHLETE
Advertiser/Client: PUMA
Product/Service: PUMA SOCIAL CLOTHING
Entrant Company: DROGA5 New York, USA
Advertising Agency: DROGA5 New York, USA
Executive Creative Director: Ted Royer
Art Director: Amanda Clelland/Jesse Juriga
Copywriter: Tim Gordon/Kevin Brady
Agency Producer: Dana May
Planner: Chet Gulland
Production Company: SMUGGLER New York, USA
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Rich Orrick
Other Credits: Creative Chairman: David Droga/Head Of Integrated Prodution: Sally-Ann Dale
Brief Explanation:
Sponsor the largest group of unsponsored athletes out there: the After Hours Athletes. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home. We know it’s just as difficult to stay out to 6am, as it is to get up at 6am.