AUTOGRAPH by Droga5 New York, MJZ for Puma

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AUTOGRAPH

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Droga5 New York
Executive Creative Director Nik Studzinski, Ted Royer
Art Director Jesse Juriga
Copywriter Scott Bell
Agency MJZ
Director Fredrik Bond
Producer Line Postmyr
Editor Haines Hall
Released March 2011

Awards

Clio Awards 2012
Film Television/Cinema Bronze

Credits & Description

Advertiser: PUMA
Product/Service: FAAS TRAINERS
Agency: DROGA5
Alternative Title: Faas Lab: The World's Fastest Band "Rocker, Flex & Grove"
Production Company: MJZ, New York, USA
Date of First Appearance: Apr 28 2011
Executive Creative Director: Nik Studzinski/Ted Royer
Copywriter: Scott Bell
Art Director: Jesse Juriga
Agency Producer: Dana May
Producer: Line Postmyr
Director: Fredrik Bond
Editor: Haines Hall
Sound Design/Arrangement: Beacon Street Studios
Post Production: Mpc/La
Director Of Photography: Mattias Montero
Editing Company: Spot Welders
Other Credits: Creative Chairman: David Droga/Head Of Integrated Prodution: Sally-Ann Dale
English Description
Inspired by the world’s fastest country, Jamaica, this campaign launches the world’s fastest band, Rocker, Flex & Groove, a four-piece ensemble from Kingston that runs across Jamaica at full speed while playing catchy reggae tunes. The fictional band brings to life the unique features of the Faas running shoe they share their name with, Rocker, Flex & Groove, while encapsulating PUMA Running’s joyful voice.
The spots also feature Usain Bolt, the world’s fastest man, who happens to be the band’s biggest fan and inspiration.