|Industry||Sportswear, Athletic Footwear & Accessories|
|Agency||Droga5 New York|
|Executive Creative Director||Nik Studzinski, Ted Royer|
|Art Director||Dan Treichel|
Credits & Description
To launch PUMA's Faas running shoe, Droga5 recruited the World's Fastest Band. In this spot, when a member of the Band hits a wall, there's only one man that can inspire him to shut his mouth and keep on running: the 'world's fastest man', sprinter Usain Bolt. The spot was shot on location in Kingston, where temperatures almost shot down production entirely as they hit a hundred-year high.