Scents of Victory by Publicis Conseil Paris for Puma

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Scents of Victory

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Industry Deodorants
Media Film
Market France
Agency Publicis Conseil Paris
Executive Creative Director Cedric Gueret
Art Director Cédric Auzannet
Copywriter Kim Levy
Account manager Laetitia Vitalis, Isabelle Gelinet-Vidal, Olivier Daban
Production Insurrection
Director Alex Courtes
Service Agency Prodigious
Producer Pierre Marcus, Cleo Ferenczi
Released October 2016

Credits & Description

Puma Fragrances, it's the spirit of Puma concentrated in a body spray. Six references created for the generation Z. At the heart of this launch, a spectacular film, a galvanizing epic inspired by the greatest athletes of the moment: Antoine Griezmann and Usain Bolt. Two champions following their instinct, going beyond their limits, and celebrating the most beautiful victory, a victory built on 3 key pillars: WORK, WIN, CELEBRATE. Agency: Publicis Conseil
Media: TV
Category: Cosmetics & toiletries
Agency: Publicis Conseil
Production: Insurrection
Country: France
Director: Alex Courtes
Photographer Producer: Simon Chaudoir
TV Producer: Pierre Marcus (Prodigious)
TV Producer: Cleo Ferenczi (Prodigious)
Executive Creative Director: Cedric Gueret
Copywriter: Kim Levy
Art Director: Cédric Auzannet
Producer: Valentine Gomes
Producer: Carole Nathan
Production company: Insurrection
Assoc Art Director: Valentine Nouvel
DoP: Lien Moulin
Planner: Philippe Martin-Davis
Sound: Clemens Hourriere (Prodigious)
Post production: Romain Gingembre
Composer: Brokenstra
Account team: Carole Planche-Breton
Account team: Etienne Lecuivre
Account manager: Isabelle Gelinet-Vidal
Account manager: Olivier Daban
Account manager: laetitia vitalis
Synchro : Creaminal
Business Affairs : Carlos Serrano (Prodigious), Stéphanie Weicker (Publicis Conseil)