Scripts that I love. Puma - Live Life, Don't Watch It. by Droga5 New York, MJZ for Puma

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Scripts that I love. Puma - Live Life, Don't Watch It.

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Droga5 New York
Agency MJZ
Director Fredrik Bond
Producer S.j. O'mara, Line Postmyr
Editor Patric Ryan@marshall Street Editors
Production Absolute Post New York
Released August 2012

Awards

ADC Awards 2013
Advertising Broadcast Craft - Copywriting Silver

Credits & Description

The night, your night. Every night. Starts with a simple question. Is it to be an evening on the sofa staring at strangers, a televised spew of reality stars, fame hunters and Primadonnas, everyone plotting, catch phrasing, confessing and unraveling, or do you want it to be more. A time when judges and contestants are replaced by teen moms, trouble makers and teen mates. No islands to be voted off. No board rooms to be fired from. Where sunrise is the only elimination ceremony. Because in the end the night deserves to be played not watched. And channel surfing is not a sport.
Here’s to the after hours athlete.
Title: Better Out Than In
Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Executive Creative Directors: Nik Studzinski, Ted Royer, Tim Gordon, Amanda Clelland
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Sam Kilbreth
Director: Fredrik Bond
Production Company: MJZ
Director of Photgraphy: Roman Vas’ynov
Executive Producer: Cassie Hulen, Kate Leahy
Producer: Line Postmyr
Editor: Patric Ryan
Editorial Company: Marshall Street Editors
Assistant Editor: Elena De Palma
Executive Producer: Kath Sawszak
Producer: S.J. O'Mara
Postproduction: Absolute Post
Executive Producer: Melanie Wickham
Senior Producer: Melissa Stephano
Lead Flame: Dirk Greene
Telecine: Dave Hussey
Telecine Company: Company 3
Music: Squeak E. Clean Productions
Sound Design: Nylon Studios
Sound Design/Mix: Dave Robertson