Puma Film Suede Gully Anthem by DDB Mudra Group Mumbai

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Suede Gully Anthem

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market India
Agency DDB Mudra Group Mumbai
Creative Brijesh Jacob, Vishnu Srivatsav, sooraj pillai, Jonah Costa, Sukanya Subramaniyan, Sajni Masturlal
Released November 2017

Credits & Description

Media: Web Film
Category: Clothing & footwear
Client: Puma
Agency: DDB Mudra Group
Country: India
Creative: Brijesh Jacob
Creative: Vishnu Srivatsav
Creative: sooraj pillai
Creative: Jonah Costa
Creative: Sukanya Subramaniyan
Creative: Sajni Masturlal
Account team: Yash Singh Dabi
Account team: Atria Ghosh
Account team: Pritika Gupta
Media: Bharath Gaddam, Sagar Govindraju
Lending voice to a new generation of creators, global sportswear brand PUMA has pioneered the largest movement in the country's street culture with its latest collaboration campaign - Suede Gully. A brain child of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers. Raw and compelling, Suede Gully comes alive in a video that captures the essence of Indian streets in the most authentic manner. The collaboration also gives the iconic Puma Suede, which has been a cultural street and hip-hop symbol for decades, a fresh and local perspective.