|Industry||Sportswear, Athletic Footwear & Accessories|
|Agency||DDB Mudra Group Mumbai|
|Creative||Brijesh Jacob, Vishnu Srivatsav, sooraj pillai, Jonah Costa, Sukanya Subramaniyan, Sajni Masturlal|
Credits & Description
Lending voice to a new generation of creators, global sportswear brand PUMA has pioneered the largest movement in the country's street culture with its latest collaboration campaign - Suede Gully. A brain child of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers. Raw and compelling, Suede Gully comes alive in a video that captures the essence of Indian streets in the most authentic manner. The collaboration also gives the iconic Puma Suede, which has been a cultural street and hip-hop symbol for decades, a fresh and local perspective.