Qantas Film Qantas Assure by Finch, WiTH Collective

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Qantas Assure

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Industry Airlines
Media Film
Market Australia
Agency Finch
Director Nick Ball
Agency WiTH Collective
Chief Creative Officer Steve Coll
Creative Director Nicole Hetherington, Simon Fowler
Released October 2016

Awards

ADFEST 2017
Film Craft Lotus Casting Silver

Credits & Description

Company Entering: Finch, Sydney
Brand: Qantas
Advertiser: Qantas
Agency: With Collective, Sydney
Chief Executive Officer: Justin Hind
Chief Creative Officer: Steve Coll
Creative Director: Nicole Hetherington/Simon Fowler
Client Service Director: Adam Parsons
Account Director: Laura Glendinning
Account Manager: Kristie Beattie
Agency Producer: Sarah Cloutier
Film Production Company: Finch, Sydney
Director: Nick Ball
D.O.P/Cinematographer: Philippe Le Sourd
Executive Producer: Rob Galluzzo/Corey Esse
Film Producer: Camilla Mazzaferro
Support Producer: Jason Gilbert
Production Designer: Andrew Reznik
Post-Production Company: Alt.Vfx, Sydney
Editor: Drew Thompson (Arc)
Photographer: Sean Izzard (The Pool Collective)
Sound Production Company: Rumble Studios, Sydney
English Synopsis:
Qantas Assure Is A World-First Direct To Consumer Health Insurance Product That Combines Wearables, Data Personalisation And Qantas Points. Our Task Was To Launch A New Product Into A Heavily Contested And Traditional Market Place Through Use Of Both Traditional And Performance Digital Media. This Included Tv And Outdoor As Well As Qantass 11.7m Frequent Flyer Base And Their Expansive Digital Ecosystem. We Also Used Advanced, Real-Time Data Targeting Techniques For Performance Digital Media. Our Focus Was To Build Brand Recognition, Create Product Differentiation And Then Convert Prospects To Download The App And Eventually Buy The Product.