|Agency||BWM Dentsu Sydney|
|Chief Creative Officer||Rob Belgiovane|
|Executive Creative Director||Asheen Naidu|
|Creative Director||Denny Handlin, Jon Foye|
Credits & Description
Qantas Frequent Flyer has launched a new campaign to encourage its 11.8 million members to be spontaneous and ask 'Why Not?' use their Qantas Points to do something they've always dreamed of and treat themselves or a loved one. The'Why Not?' campaign, developed in partnership with BWM Dentsu Sydney, showcases the unique rewards and benefits that can be unlocked as a member of the Qantas Frequent Flyer program. Through real member stories, the campaign shows how easy it is to earn points across a variety everyday activities, and then use them for something special like that first upgrade to Business, a getaway with a loved one that’s long overdue or extending a work trip to make it a holiday.