Qantas Film Sea Lions by BWM Dentsu Sydney

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Sea Lions

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Industry Airlines
Media Film
Market Australia
Agency BWM Dentsu Sydney
Chief Creative Officer Rob Belgiovane
Executive Creative Director Asheen Naidu
Creative Director Denny Handlin, Jon Foye
Designer Eeuwout Baart
Production Collider
Released September 2017

Credits & Description

Qantas Frequent Flyer has launched a new campaign to encourage its 11.8 million members to be spontaneous and ask 'Why Not?' use their Qantas Points to do something they've always dreamed of and treat themselves or a loved one. The'Why Not?' campaign, developed in partnership with BWM Dentsu Sydney, showcases the unique rewards and benefits that can be unlocked as a member of the Qantas Frequent Flyer program. Through real member stories, the campaign shows how easy it is to earn points across a variety everyday activities, and then use them for something special like that first upgrade to Business, a getaway with a loved one that’s long overdue or extending a work trip to make it a holiday.
Alternative Title: Why not surprise someone?
Media: TV
Category: Travel, transport & tourism
Client: Qantas
Product: Qantas Frequent Flyer
Agency: BWM Dentsu Sydney
Country: Australia
Production: Collider
Country: Australia
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Asheen Naidu
Creative Director: Denny Handlin
Creative Director: Jon Foye
Head Of TV: Margot Fitzpatrick
Client Services Director: Brent Kerby
Designer: eeuwout baart
Managing Director: alex carr
Executive Planning Director: Karl Bates
Senior Planner: Caitlin Schuch
Head of Production: Simon Holdaway