Quatro Film RETRO TV by Wiktor Leo Burnett Bratislava

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RETRO TV

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Industry Banking & Financial Services
Media Film
Market Slovakia
Agency Wiktor Leo Burnett Bratislava
Executive Creative Director Peter Kacenka
Art Director Igor Majkut
Copywriter Peter Izo, Matus Svirloch
Producer Tomas Ruckay
Account Supervisor Milan Sitarik
Production Leopard Production
Released December 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: QUATRO
Product/Service: BUY-IN-INSTALLMENTS FINANCE COMPANY
Agency: WIKTOR LEO BURNETT
Production Company: LEOPARD PRODUCTION, Bratislava, SLOVAK REPUBLIC
Date of First Appearance: Dec 1 2010
Executive Creative Director: Peter Kacenka
Creative Director: Peter Izo
Copywriter: Peter Izo/Matus Svirloch
Art Director: Igor Majkut
Account Supervisor: Milan Sitarik
Producer: Tomas Ruckay
Account Manager: Mialn Sitarik

English Description
When you want something, you want it now. When you start saving up for something, you can't buy it until much later. That's the idea our campaign is based on: Before you can save up, it‘s already outdated!
Quatro is a company that allows its customers to easily buy on installments. The goal of the campaign was to reach customers who save up for new products, change their way of thinking and convince them to buy on installments instead of saving up.
We had a series of television spots created from original, period commercials - we used old commercials for televisions, washing machines, skis, cookers, and even mobile phones. We stuck a reference to our campaign over these old advertisements.