QuickBooks Film Backing The Small Businesses Behind The Music by TBWA\Chiat\Day Los Angeles

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Backing The Small Businesses Behind The Music

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Industry Online Financial Service
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Chief Creative Officer Renato Fernandez
Creative Director Kirsten Rutherford, Ben Beazley
Art Director Ben Beazley
Copywriter Sasha Verma
Production We Are Hear
Director Joe LaMattina
Released February 2018

Credits & Description

Media: Web Film
Category: Finance & insurance
Client: Intuit , QuickBooks
Agency: TBWA/Chiat/Day, Los Angeles
Production: We Are Hear
Country: United States of America
Director: Joe LaMattina
Chief Creative Officer: Renato Fernandez
Copywriter: Sasha Verma
Creative Director/ writer: Kirsten Rutherford
Creative Director/ art director: Ben Beazley
Producer: Matt Micioni
Exec Agency Producer: Kat Urban
Business Director: Cyril Bedat
Account Director: Matt Theisen
Digital Planner: Emilie Arrive
Project Manager: Josh Levine
Account team: Alix Johnson
Head of Production: Brian O'Rourke
Account manager: Jillian Rudman
Planning Director: John Hickman
Senior Planner: Samira Shahabuddin
Senior Business Affairs Manager: Jennifer Anaya
Published: January 2018
QuickBooks is more than just accounting software for small businesses. Their mission is to support and champion the 'little guys' in every conceivable industry with our platform 'Backing You'. That's why, instead of finding just another singer to cover our soundtrack of Daft Punk's 'Harder, Better, Faster, Stronger', we found 13-year-old unknown Willa Amai and launched her career. When the GRAMMYs spotlight was shining on the big names in music, we shined a light on Willa and the team of independent workers bringing her career to life with us. We created a music video showing the process and launched Willa on iTunes as a highlighted new artist. With over 12 million views in a week, we succeeded in backing a young talent all the way to stardom.