Quit Victoria Film Quit Victoria: Last Dance by J. Walter Thompson Melbourne

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Quit Victoria: Last Dance

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Industry Anti-smoking
Media Film
Market Australia
Agency J. Walter Thompson Melbourne
Executive Creative Director Richard Muntz
Creative Director Rob Beamish, Cornel Wilczek, Jim Ritchie
Art Director Rob Beamish
Production The Sweet Shop
Director Luci Shroder
Service Agency Method Studios
Service Agency The Butchery
Released May 2013


Spikes Asia 2013
Film Craft Best Use of Music Bronze

Credits & Description

Last Dance features a family who is coming to terms with the tragic consequences of not quitting smoking, in this instance the father of the family is in the latter stages of terminal cancer. Set to an acoustically re-imagined version of 'Que Sera Sera', we watch as the father and his wife partake in a last dance together; a poignant and emotionally charged act, which is quietly and painfully observed by his young son. The commercial offers hope to all smokers by subverting the song's key lyric into an end-line: What will be, doesn't have to be.
Category: Health & safety
Client: Quit Victoria
Agency: JWT Melbourne
Production: The Sweetshop
Country: Australia
Director: Luci Shroder
Executive Creative Director: Richard Muntz
Creative Director: Cornel Wilczek
Creative Director/ writer: Jim Ritchie
Creative Director/ art director: Rob Beamish
Producer: Fiona King
Producer: Edward Pontifex
Producer: Danny Thiris
Executive Producer: Wilf Sweetland
DoP: Jeremy Rouse
Planner: Angela Morris
Post production: Method Studios
Editing Company: The Butchery
Agency Producer: Sherry Harvey
Editor: Johanna Scott
Music Studio: Electric Dreams
Composer: Jojo Petrina
Composer: Pascal Babare
Post Production Producer: Catherine Park
Senior Account Director: Peter Chapman
Account manager: Cara Roberts
Vocals: Marita Dyson (The Orbweavers)
Client Services Director (JWT): Peter Randeria
Client: Quit Victoria