Quit Victoria - Quitline: No More Hiding by Igloo Digital for Quitline

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Quit Victoria - Quitline: No More Hiding

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Industry Anti-smoking
Media Film
Market Australia
Agency Igloo Digital
Executive Creative Director Tony Prysten
Released January 2013

Credits & Description

Media: TV
Category: Public interest
Agency: Igloo Digital
Brand: Quitline
Geo: Australia & NZ, Australia
To coincide with the world first introduction of plain packaging in Australia, a new campaign for Quit Victoria targets smokers trying to dodge the new and bigger graphic health warnings on plain-packaged cigarettes.

Advertising Agency: Igloo Digital, Melbourne, Australia
Executive Creative Director: Tony Prysten
Creative Directors: Tony Prysten, Peter Costello
Copywriters: Tony Prysten, Andrew Tanner, Peter Costello
Art Direction: Peter Costello
Executive Producer: Mathew Anastasi
Animation: Danny Masalkovski
Published: December 2012