STEALING YOUR DREAMS 3 by The Sweet Shop, Whybin\TBWA Sydney for RaboDirect

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STEALING YOUR DREAMS 3

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Industry Banking & Financial Services
Media Film
Market Australia
Agency The Sweet Shop
Art Director Julia Etton-Bott
Producer Larissa Tiffin
Editor Peter Sciberras@method Studios
Agency Whybin\TBWA Sydney
Director Steve Ayson
Executive Creative Director Matty Burton, Dave Bowman
Art Director Derek Anderson, Peter Galmes
Copywriter John Mckelvey, James Ross-Edwards
Account Supervisor Holly Jonas
Released April 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: RABODIRECT
Product/Service: BANKING
Agency: WHYBIN\TBWA
Production Company: THE SWEET SHOP, Auckland, NEW ZEALAND
Date of First Appearance: Apr 10 2011
Executive Creative Director: Matty Burton/Dave Bowman
Copywriter: John Mckelvey/James Ross-Edwards
Art Director: Peter Galmes/Derek Anderson/Julia Etton-Bott
Agency Producer: Amanda Cain
Account Supervisor: Holly Jonas
Advertiser's Supervisor: Melanie Templeton
Producer: Larissa Tiffin
Director: Steve Ayson
Editor: Peter Sciberras
Sound Design/Arrangement: Simon Lister/Nylon Studio
Post Production: Fin Design
Music: Nylon Studios
Account Manager: Nitsa Lotus
Planner: Hristos Varouhas
Director Of Photography: Adam Arkapaw
Editing Company: The Butchery

English Description
Entitled 'Stealing Your Dreams’, the campaign for online bank RaboDirect, demonstrates that if your savings are sitting idle in low interest accounts with Australia’s major banks, your dreams are being stolen. Australians miss out on over $4.7 Billion ($5.1 Billion USD) in interest every year by leaving their money in these low interest accounts. That’s a lot of stolen dreams.