Rac Film Pedal Car by BBH London, The Mill

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Pedal Car

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Industry Automotive products, services and accessories, Traffic safety
Media Film
Market United Kingdom
Agency BBH London
Agency The Mill
Photographer Dan Lowe
Production Smuggler
Director The Guard Brothers
Producer Ben Roberts
Released November 2012

Credits & Description

This is the RAC's slightly festive and rather chilly Winter advert.
Visit the RAC website (http://bit.ly/RACWinter) now to buy breakdown cover including free at home, in case your car won't start on the driveway. ( Terms & conditions apply, see website for details).
"Here comes Winter, with it's frozen locks and flat batteries, when it's hard just to escape your driveway. But this year, don't get caught out. Join the RAC and we'll give you free at home cover. So as well as coming to your rescue at the roadside, we'll also come to your house if your car won't start."
BBH CREATIVE CREDITS

Campaign: RAC Don’t let winter catch you out

Client name and title: John Orriss, Chief Marketing Officer & Georgina Cooper, Senior Brand and Communications Manager
BBH Creative Team: Brad Woolf, Dan Bailey
BBH Creative Director: Nick Kidney, Kevin Stark
BBH Producer: Samara Zagnoiev
BBH Team Director: Jon Barnes
BBH Team Manager: Rebecca Levy
BBH Strategy Director: Nick Fell

Production Company: Smuggler
Director: The Guard Brothers
Executive Producer: Chris Barrett / Fergus Brown
Producer: Ben Roberts
DoP: Erik Wilson
Post Production: The Mill
Editor/Editing House: Leo Scott / Speade
Sound: Tom at Factory
Composer: thecomposers.tv
Photographer: Dan Lowe