Basque Radio And Television (eitb) Film PETANCA by Dimension

PETANCA

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Spain
Agency Dimension
Director Galder Gaztelu Urrutia
Copywriter Guillermo Viglione, Jose Maria Angel - Jaime Gonzalez
Producer Laura Aristeguieta
Editor David Bueno
Production Basque Films
Released September 2011

Credits & Description

Category: Publications & Media
Advertiser: EITB
Product/Service: EITB CHAMPION LEAGUE
Agency: DIMENSION
Production Company: BASQUE FILMS, Bilbao, SPAIN
Creative Director: Guillermo Viglione And Angel Gonzalez
Copywriter: Guillermo Viglione And Angel Gonzalez
Art Director: Galder Gaztelu
Agency Producer: Laura Aristeguieta
Producer: LAURA ARISTEGUIETA
Director: GALDER
Editor: DAVID BUENO
Sound Studio: IRUSOIN
Post Production: IRUSOIN
Lighting: ESTEBAN RAMOS
Music: COVER MUSICA CHAMPIONS - DANI VENEGAS
Director Of Photography: ESTEBAN RAMOS
Director Of Photography: ESTEBAN RAMOS

English Description
A number of television stations announce to their viewers on special dates that they have acquired the rights to air matches from the UEFA Champions League.

Almost all of these advertisements use the same audiovisual components- epic, slowed down images of memorable goals and moments from Champions League history, as well as the famous Champions League theme music.

We have decided to make a parody of these advertisements, taking the advertising techniques which have become so overused, and turning them on their head.

In our advertisement, epic footballing moments are swapped for dramatic scenes from the game of petanque and the lyrics of the Champions League theme are changed in order to pay homage to the sport of petanque.

The advertisement ends by asking us to imagine a world without the Champions League.