KLARA: Liszt For Life by Famous Brussels for Klara

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Belgium
Agency Famous Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Art Director Tom Jacobs
Copywriter Iwein Vandevyver
Released June 2011

Awards

Eurobest 2011
Film Publications & Media Bronze

Credits & Description

Category: Publications & Media
Advertiser: VRT
Product/Service: KLARA CLASSICAL RADIO
Agency: FAMOUS BRUSSELS
Production Company: SONICVILLE, Brussels, Zaventem, BELGIUM, BELGIUM
Production Company: 2FRAME, Brussels, Zaventem, BELGIUM, BELGIUM
Creative Director: Tim Driesen/Joeri Van Den Broeck/Christophe Ghewy
Copywriter: Iwein Vandevyver
Art Director: Tom Jacobs
Agency Producer: Lander Engels/Charlotte Mathias
Sound Design/Arrangement: Sonicville
Post Production: 2 Frame
Music: Liszt/Hungarian Rhapsodie No.3
Account Manager: Marlies Neudt
EditingCompany: 2 Frame
Account Manager: Marlies Neudt
Editing Company: 2 Frame

English Description
Klara, Belgiums classical radiostation celebrated the 200th birthday of composer Franz Liszt with a series of special programs. Liszt did not only write visionary music, his behaviour was so excentric and his way of life was so ahead of it's time, one can say he was a real rockstar.

This was the insight of our commercial. It shows pictures of famous rockstars like Michael Jackson, Lady Gaga and Elton John. The voice-over sums up characteristics of rockstars. Each characteristic eliminates one or more of the artists.

VO: He was a very talented man, (Britney Spears, Madonna and Lady Gaga disappear) an extravagant performer, (John Lennon disappears)
He had a weakness for women, (Elton John and Freddy Mercury disappear)
turned his white gloves into a trademark, (Mick Jagger, Jim Morisson and Jimmy Hendrickx disappear) and was born in 1811. (Michael Jackson disappears)

The only picture that stays at the end is that of the composer Franz Liszt, which makes him 'the very first superstar'.

The Film titled KLARA: Liszt For Life was done by Famous Brussels advertising agency for product: Radio Klara (brand: Klara) in Belgium. It was released in Jun 2011.