Radox Film BOLLYWOOD by Sonny, WCRS

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Industry Health & Pharmaceutical Products
Media Film
Market United Kingdom
Agency Sonny
Agency WCRS
Director Aaron Stoller
Executive Creative Director Yan Elliott, Luke Williamson
Art Director Kit Dayaram
Producer Georgina Wilson
Editor Adam Marshall @ Joint
Released October 2010

Credits & Description

Category: Toiletries
Advertiser: SARA LEE
Product/Service: RADOX FOR MEN
Agency: WCRS&CO
Production Company: SONNY, London, UNITED KINGDOM
Date of First Appearance: Oct 16 2010
Executive Creative Director: Yan Elliott/Luke Williamson
Copywriter: Kit Dayaram
Art Director: Kit Dayaram
Agency Producer: Lesley Williams/Joseph Pawsey
Producer: Georgina Wilson
Director: Aaron Stoller
Editor: Adam Marshall
Sound Design/Arrangement: Wave
Post Production: Absolute
Director Of Photography: Ian Foster
Editing Company: Whitehouse
English Description
This campaign tells men of the world there’s a shower gel range just for them.
Using advertising styles from across the globe we demonstrate the advantages of having a product designed with men in mind, in a world full of products designed just for women.