If It's Not Gay, It's Not Gay by Y&R Auckland for RainbowYOUTH

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If It's Not Gay, It's Not Gay

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market New Zealand
Agency Y&R Auckland
Chief Creative Officer Josh Moore
Creative Director Guy Denniston, Gavin Siakimotu
Creative Lizzie Baird, Arizona Doolan, Sam Deane
Production Eight
Director Jamie Lawrence
Released October 2017

Credits & Description

Y&R NZ has teamed up with New Zealand charity RainbowYOUTH and Eight to release an entertaining spot that arms people with the tools to call out casual homophobia. The TVC features a blokey farmer dropping a pie and responding to its demise with an exclamation of 'Ugh, gay'. His mate is quick to point out that it's not gay at all. It ends with the line 'If It's Not Gay, It's Not Gay.' Since its release, the commercial has already chalked up over 800K views and 1.7 million impressions on Facebook alone.
Media: TV
Category: Charities & appeals
Client: RainbowYOUTH
Agency: Y&R New Zealand
Production: Eight
Country: New Zealand
Director: JAMIE LAWRENCE
Chief Creative Officer: Josh Moore
Creative Director: Guy Denniston
Creative Director: Gavin Siakimotu
Creative: Arizona Doolan
Creative: Lizzie Baird
Creative: Sam Deane
Planner: Craig McLeod
Managing Director: Jono Key
Head of Production: anna kennedy
Head of Creative Operations: Sarah Hobden

Eight, Executive Producer: Katie Millington
Client: RainbowYOUTH
Executive Director: Frances Arns
Communications Manager: Toni Duder
Communications and Office Coordinator: Anahera Foley-Paama