Rally Pro Cycling Film Longevity by Solve Minneapolis

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Longevity

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Industry Sports Teams & Events
Media Film
Market United States
Agency Solve Minneapolis
Director Shawn Michienzi
Creative Director Eric Sorensen, Hans Hansen, Sam Wiebe
Art Director Hans Hansen
Copywriter Eric Sorensen
Released July 2017

Credits & Description

Category: Sports
Media: Film
Brand: Rally Pro Cycling
Agency: Solve
Geo: United States
Advertising Agency: Solve, Minneapolis, USA
Creative Director / Art Director: Hans Hansen
Creative Director / Copywriter: Eric Sorensen
Creative Director: Sam Wiebe
Director: Shawn Michienzi
Editorial: Channel Z
Management Company: Circuit Global Sports
Published: July 2017
Description:
Rally Cycling is a professional race team whose title sponsor helps businesses cultivate healthier employees. Their message? Cycling is a powerful way for people to take ownership of their well-being. To drive awareness, we created an online film that debuted online during the final stages of the Tour DeFrance. The film cites a recent Dutch research study that links regular cycling with a longer life expectancy. To emphasize our point, we partnered with 92-year old triathlete Bob Powers.