RAM Film The Promise by The Richards Group

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The Promise

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market United States
Agency The Richards Group
Art Director Aaron Thornton
Copywriter Chuck Schiller
Production Contrast Eye
Director Pascal Heiduk
Released May 2018

Credits & Description

Agency: The Richards Group
Producers: Paul Nelson & Greg Gibson
Creative Group Head/Writer: Chuck Schiller
Creative Group Head/AD: Aaron Thornton
Production Company: Contrast Eye
Director: Pascal Heiduk
Post House: Lucky Post
Executive Producer: Jessica Berry
Producer: Caroline Stephens
Producer: Anne Strock
Editor: Marc Stone
Assistant Editor: Presley Impson
Assistant Editor: Jake Odgers
Published: May 2018
The value of perseverance and loyalty resounds in the new spot for RAM “The Promise.” Devotion to hard work and performance in every aspect of life -- family, neighbors, community, and career -- is matched by RAM’s promise to support: mile for mile, effort for effort. Enter the All-New 2019 RAM 1500. Intensity and reciprocity embody the ideal of The Promise, edited by Lucky Post’s Marc Stone for agency The Richards Group.