Sakura Film TATTOO by J. Walter Thompson Taipei

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TATTOO

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Media Film
Market China
Agency J. Walter Thompson Taipei
Director Ging-Zim Lo, Jacky Lo
Executive Creative Director I-Fei Chang
Creative Director Eric Yao
Art Director Chung-Ming Lee, Meng-Chun Lai
Copywriter En Chang
Production Cheers Films
Released August 2010

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: SAKURA
Product/Service: SAKURA KITCHEN RANGE
Agency: JWT TAIWAN
Production Company: CHEERS FILMS, Taipei, CHINESE TAIPEI
Date of First Appearance: Aug 24 2010
Executive Creative Director: I-Fei Chang
Creative Director: Eric Yao
Copywriter: En Chang
Art Director: Chung-Ming Lee/Meng-Chun Lai
Director: Lo, Ging-Zim
Account Manager: Cobain Chu

English Description
Sakura life time free supply of Oil Cup Filters has been offered to customers for 35 years, which is not only an after-sale service, but also a commitment.
However, young generations nowadays are not familiar with the commitment of “Buy Sakura for free supply of Oil Cup Filters”. In order to arouse their attention and to further communicate with them, we use the idea of tattoo.
Our creative concept comes from foreigners’ behavior that they usually love to have Chinese tattoos but often misunderstand the characters’ real meaning. What we try to achieve is that through this interesting technique, the service of “Buy Sakura for free supply of Oil Cup Filters” can be equaled to the meaning of love and commitment, and be profoundly memorized in people’s mind.