ACCELERATOR by Hungry Man, Y&R London for Land-Rover

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ACCELERATOR

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market United Kingdom
Agency Hungry Man
Director Jonny Green
Art Director Steve P. Williams
Producer Hungry Man - Matt Buels, Martin Box
Account Supervisor Jonathon Rhydderch
Agency Y&R London
Executive Creative Director Brian Fraser
Art Director Adrian Lim
Producer Tag - Michael De Vries
Editor Ben Jordan
Production Tag
Released September 2011

Credits & Description

Category: Art Direction
Advertiser: LAND ROVER
Product/Service: RANGE ROVER SPORT
Agency: RKCR/Y&R
Production Company: HUNGRY MAN, London, London, UNITED KINGDOM, UNITED KINGDOM
Production Company: TAG WORLDWIDE GROUP, London, London, UNITED KINGDOM, UNITED KINGDOM
Chief Creative Officer: Mark Roalfe
Executive Creative Director: Brian Fraser
Copywriter: Adrian Lim/Steve Williams
Art Director: Steve Williams/Adrian Lim
Agency Producer: Tag Worldwide
Account Supervisor: Jonathon Rhydderch
Producer: Tag - Michael De Vries/Hungry Man - Matt Buels/Martin Box
Director: Jonny Green
Editor: Ben Jordan
Sound Design/Arrangement: Adam Wiltzie
Post Production: The Mill
Animation: Richard Van Den Bergh/Evolution Fx
Cameraman: Haris Zambarloukos
Music: Adam Wiltzie/Aegina Airlines
Account Manager: Helen Garner
Planner: Damian Mckeown
Production Designer: Production Designer -Will Htay
Special Effects Computer Graphics: Richard Van Den Bergh/Evolution Fx
Cinematographer: Haris Zambarloukos
Director Of Photography: Haris Zambarloukos
EditingCompany: Workpost
Account Manager: Helen Garner
Planner: Damian Mckeown
Production Designer: Production Designer -Will Htay
Special Effects/Computer Graphics: Richard Van Den Bergh/Evolution Fx
Cinematographer: Haris Zambarloukos
Director Of Photography: Haris Zambarloukos
Editing Company: Workpost
Other Credits: Production Designer -Will Htay

English Description
The explosion and fusion of matter inside a Hadron Collider-type particle accelerator leads to the creation of a Range Rover Sport. The ad was created by combining elements of live action, VFX and CGI animation. The live action elements (mainly the car on a rig) were shot over two days. The VFX elements such as the clouds, and exploding particles were shot over a period of a week. The CGI elements - building the particle accelerator, animating the wildebeests, assembling the car were created by two post companies. This last stage took about 3 months.