Re:spect Magazine Film MUSIC ON PAPER by Grey Hong Kong

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Industry Magazines
Media Film
Market Hong Kong SAR China
Agency Grey Hong Kong
Director William So
Art Director Keith Ho, Gloria Fung, Sonic Choy, Diana Nip
Copywriter William Tsang, Halo Cheng
Producer Chan Pu Yu
Editor Patrick Cheng
Production Red Studio
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: RE:SPECT
Product/Service: MUSIC MAGAZINE
Production Company: RED STUDIO, Hong Kong, HONG KONG
Date of First Appearance: Sep 9 2010
Executive Creative Director: Keith Ho
Creative Director: Keith Ho/William Tsang/Sonic Choy
Copywriter: William Tsang/Halo Cheng
Art Director: Keith Ho/Sonic Choy/Gloria Fung/Diana Nip
Agency Producer: John Lo
Producer: Chan Pu Yu
Director: William So
Editor: Patrick Cheng
Sound Design/Arrangement: Do Music
Music: Adrian Tsing/Composer
Editing Company: Edit Point

English Description
A campaign asking music lovers for ideas to make music from paper was launched on magazines and facebook. Participants submitted their own demonstration video to re:spect. The ideas then used for a live paper music concert re:spect organized, and filmed as viral video to spread online.