Red Cross Film AUDREY WILKINS by BBDO New York

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AUDREY WILKINS

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency BBDO New York
Creative Director Linda Honan
Art Director Julia Blackburn
Copywriter Iain Nevill, Kim Devall
Producer Eliot Rausch, Peter Murray
Account Supervisor Jodi Mcleod, Tara Deveaux, Gisell Galan, Christina Liu
Editor Dave Cea, Stephen Mirrione
Released February 2013

Credits & Description

Advertiser: AMERICAN RED CROSS
Agency: BBDO NEW YORK
Category: Fundraising & Appeals
Advertising campaign: AUDREY WILKINS
Other Credits: Arielle Wilkins (Designers)
Account Supervisor: Christina Liu
Editing Company: Cosmo Street
Editor: Dave Cea
Agency Producer: David Rolfe
Copywriter: Iain Nevill
Music: Adam Taylor (Composer)
Art Director: Julia Blackburn
Creative Director: Linda Honan (Senior Creative Director)
Agency Producer: Nicholas Gaul
Agency Producer: Rani Vaz
Agency Producer: Regina Iannuzzi
Chief Creative Officer: David Lubars
Other Credits: Dennis Payongayong
Producer: Eliot Rausch
Account Supervisor: Gisell Galan
Account Supervisor: Jodi Mcleod
Copywriter: Kim Devall
Producer: Peter Murray
Agency Producer: Sofia Doktori
Editor: Stephen Mirrione
Account Supervisor: Tara Deveaux

Brief Explanation
As part of the Red Cross Stories Project, all the footage in the ad's were created entirely by people helped by the Red Cross. We sent them a camera, minimal direction, and edited their experiences from over 250 hours of footage to bring our brand to life.