Red Cross Film EARTHQUAKE by J. Walter Thompson Mexico

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Industry Charities, Foundations, Volunteers
Media Film
Market Mexico
Agency J. Walter Thompson Mexico
Director Roberto Jurado
Executive Creative Director Enrique Codesido
Art Director Abraham Navarrete, Mariela Rueda Alvarez, Mauricio Aldana Sánchez
Copywriter Jorge Ortega, Leonardo Varela, Miguel Gonçalves Brito, Alethya Heras
Account Supervisor Denisse Perez
Production Colectivo Cine
Production Mandaraka
Released March 2011

Credits & Description

Category: Fundraising & Appeals
Product/Service: CHARITY
Production Company: MANDARAKA, Mexico, Mexico, MEXICO, MEXICO
Production Company: COLECTIVO CINE, Mexico, Mexico, MEXICO, MEXICO
Date of First Appearance: Mar 1 2011
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Creative Director: Leonardo Varela
Copywriter: Leonardo Varela/Jorge Ortega/Miguel Brito/Alethya Heras
Art Director: Abraham Navarrete/Mariela Rueda/Mauricio Aldana
Agency Producer: Gilberto Amezquita/Eduardo Muniz
Account Supervisor: Denisse Perez
Director: Roberto Jurado

English Description
The Red Cross faced the problem that people gave things to aid victims of natural disasters and when the National Fundraising Drive came, they felt like they already helped.

We had to make them aware of the fact that somebody has to brig the aid to the disaster locations, and that is why the Red Cross still needs their coins.

The solution was a coin-operated claw machine. The TV ad features the claw, which rescues little dolls from disaster, but in fact, people were able to find the real machines at shopping centres and rescue a little doll in exchange for a few coins.