SUCIO by Leche2 for TRANSBANK

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SUCIO

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Industry Banking
Media Film
Market Chile
Agency Leche2
Director Andres Wood
Creative Director Sebastian Zegers
Art Director Manuel Valdivieso
Copywriter Pedro Vial
Producer Alejandra Garcia
Account Supervisor María Ignacia Sandoval
Editor Juan Francisco Olea
Service Agency Garage
Released October 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: TRANSBANK
Product/Service: REDCOMPRA CREDIT CARD
Agency: LECHE2
Production Company: WOOD PRODUCCIONES, Santiago, CHILE
Date of First Appearance: Oct 14 2010
Chief Creative Officer: Sebastián Zegers/Cristobál Zegers/Sebastián Arteaga
Executive Creative Director: Sebastián Zegers
Creative Director: Sebastián Zegers
Copywriter: Pedro Vial
Art Director: Manuel Valdivieso
Agency Producer: Francy Yevenes
Account Supervisor: María Ignacia Sandoval
Advertiser's Supervisor: Viviana Frola
Producer: Alejandra García
Director: Andrés Wood
Editor: Juan Francisco Olea
Sound Design/Arrangement: Miguel Hormazábal/Cinecolor
Post Production: Garage
Animation: Garage
Cameraman: Antonio Ríos
Lighting: Carlos Pardo
Music: Miranda Y Tobar
Cinematographer: Andrés Wood
Director Of Photography: Antonio Ríos
Editing Company: Leche 2
English Description
In both of these spots you can see through the perspective of a bill, following it from hand to hand, being used by people to pay in several places, and showing how dirty, sordid and unhygienic this may be. In the end, the sequence is broken when someone, instead of using the note, prefers to pay with his Redcompra Debit Card.