Reebok Film Girl Inspired by mcgarrybowen New York

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Girl Inspired

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency mcgarrybowen New York
Director Samuel Bayer
Executive Creative Director Mark Koelfgen
Producer Richard Berman, Melati Pohan
Account Supervisor Heather Livengood
Editor Gary Knight - Final Cut
Production Serial Pictures
Service Agency Cut & Run
Released September 2012

Credits & Description

Media: TV
Geo: United States
Category: Clothing & Footwear
Agency: mcgarrybowen
Brand: Reebok
The new Reebok spot “Girl Inspired” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. The piece features a smoldering Alicia Keys, masterfully directed by Sam Bayer and deftly edited by Cut+Run’s Gary Knight.

Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Director: Mark Koelfgen
Associate Creative Directors: Jamie Massam, Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne
Production Company: Serial Pictures, Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman
Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin
Telecine: Company 3
Colorist: Tom Poole
Visual Effects: Smoke & Mirrors
Artist: Sam Caine
Assistant Artist: Dan Bowhers
Audio Post: Plush
Mixer: Rob Fielack