Levi Roots by Aardman Animations, J. Walter Thompson London for Reggae Reggae Sauce

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Levi Roots

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Industry Sauces
Media Film
Market United Kingdom
Agency Aardman Animations
Agency J. Walter Thompson London
Director Merlin Crossingham
Executive Creative Director Russell Ramsey
Creative Director Jason Berry
Released August 2011

Credits & Description


Advertiser: AB WORLD FOODS
Product/Service: REGGAE REGGAE SAUCE
Agency: JWT LONDON
Production Company: AARDMAN ANIMATIONS, Bristol, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Copywriter: Bruno Xavier
Art Director: Christiano Neves
Agency Producer: Denise Connell
Producer: Jason Fletcher-Bartholomew
Director: Merlin Crossingham
Editor: Dan Hembery
Sound Studio: Munzie/Grand Central
Post Production: Jim Lewis
Animation: Inez Woldman/Danny Capozzi/Santiago Alvarez
Music: Levi Roots/Reggae Reggae Sauce
Account Manager: Patrick Netherton
Director Of Photography: Sam Morris
EditingCompany: Ardmann Animations
Account Manager: Patrick Netherton
Director Of Photography: Sam Morris
Editing Company: Ardmann Animations
Other Credits: Account Director - Dan Duffett/Camera Assistant - Joe Maxwell
English Description
An animated Levi Roots walks out into his back garden singing the Reggae Reggae Sauce song, when he pours the sauce onto the barbeque the food starts dancing. The sun comes out, the neighbours are dancing and palm trees appear. Put some music in your food.