Reliance Media Works: SILENT NATIONAL ANTHEM by DDB Mudra Group Mumbai for Reliance Media Works

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Reliance Media Works: SILENT NATIONAL ANTHEM

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Industry Cinemas, Theatres & Concert Halls, Publishing, streaming & media
Media Film
Market India
Agency DDB Mudra Group Mumbai
Director Amit Sharma
Art Director Deepak Singh Dogra
Copywriter Bobby Pawar
Producer Hemant Bhandari, Aaliyak Sen Sharma
Production Chrome Pictures
Released June 2011

Awards

Spikes Asia 2011
Film Product & Service Bronze

Credits & Description

Type of Entry: Product & Service
Category: Corporate Image
Title: SILENT NATIONAL ANTHEM
Advertiser/Client: RELIANCE MEDIA WORKS
Product/Service: CINEMAS
Entrant Company: MUDRA COMMUNICATIONS Mumbai, INDIA
Advertising Agency: MUDRA COMMUNICATIONS Mumbai, INDIA
Chief Creative Officer: Bobby Pawar
Art Director: Deepak Singh
Copywriter: Bobby Pawar
Production Company: CHROME PICTURES Mumbai, INDIA
Director: Amit Sharma
Producer: Hemant Bhandari/Aaliyak Sen Sharma
Brief Explanation:
Movie theatres in India are legally bound to play the national anthem before every show. It had become a blind spot.
The world’s first Silent National Anthem. We turned the National Anthem into a medium that carries the message of unity, to a country that often is divided by its 21 languages and thousands of dialects.