Religare Film ARCHERY by Scarecrow Communications Ltd. Mumbai

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ARCHERY

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Industry Banking
Media Film
Market India
Agency Scarecrow Communications Ltd. Mumbai
Production Code Red Films
Director Gajraj Rao
Art Director Manish Bhatt
Copywriter Raghu Bhat
Producer Subrat Ray
Released November 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: RELIGARE
Product/Service: STOCK BROKING
Agency: SCARECROW COMMUNICATIONS
Production Company: CODE RED FILMS, Mumbai, INDIA
Date of First Appearance: Nov 23 2010
Chief Creative Officer: Raghu Bhat/Manish Bhatt
Copywriter: Raghu Bhat
Art Director: Manish Bhatt
Advertiser's Supervisor: Khadija Attarwala
Producer: Subrat Ray (Code Red Films)
Director: Gajraj Rao (Code Red Films)
Account Manager: Arunava Sengupta

English Description
An old feeble man with diminished vision trying to show off his shooting skills to the villagers. He aims at a tiny sweet lemon kept on a young man’s head from afar. The quick-witted man replaces it with a huge pumpkin, which helps the old man succeed.

Cultural Reference: In India (especially in the lower strata of the society) it’s customary for a woman break her bangles when her husband dies. Hence in the film, we see a woman breaking her bangles, when the old man loses his lens (as she thinks, her husband doesn’t stand a chance to survive).