Renault Film 4 SECONDS by Publicis Mexico

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4 SECONDS

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Industry Traffic safety
Media Film
Market Mexico
Agency Publicis Mexico
Director Lorena De Fátima
Creative Director Miguel Flores
Art Director Gabriela Paredes
Copywriter Hector Benitez
Producer Roberto Romero
Account Supervisor Diana Nunez
Editor Ricardo Mico Toledo
Production Cineconcepto
Released April 2011

Credits & Description

Category: Corporate Image
Advertiser: RENAULT
Product/Service: RESPONSIBLE DRIVING MESSAGE
Agency: PUBLICIS MEXICO
Production Company: CINECONCEPTO, Mexico City, MEXICO
Date of First Appearance: Apr 21 2011
Chief Creative Officer: Héctor Fernández
Creative Director: Héctor Benítez/Gabriela Paredes/Miguel Flores
Copywriter: Héctor Benítez
Art Director: Gabriela Paredes
Account Supervisor: Diana Nuñez
Producer: Roberto Romero
Director: Lorena De Fátima
Editor: Ricardo Toledo
Sound Design/Arrangement: Lookas Audio
Post Production: Ana Fernández
Account Manager: Jorge Gutierrez
Cinematographer: Luis García

English Description
As stats show, every 4 seconds a car accident happens due to driving without having your full attention on the road. But if your attention is on the road, everything is going to be alright.

In Mexico, talking on your mobile while driving, although forbidden by the law, is a common practice, as a real fee or punishment for this is not enforced. A culture of responsible driving with full attention on the road isn't deeply established in Mexican society and is still a problem as people can't foresee the consequences of this.