"A Whirlwind of Change" by Blue for Renault

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Industry Cars
Media Film
Market France
Agency Blue
Creative Director Guilhem Arnal, Bruno Delhomme
Art Director Gilles Rivollier
Released March 2011

Awards

New York Festival 2012
Animation Art / Technique / Technology Bronze World Medal

Credits & Description

Category: Animation
Advertiser: RENAULT
Product/Service: ELECTRIC CARS
Agency: BLUE ADVERTAINMENT
Production Company: DIGITAL DISTRICT, Paris, FRANCE
Date of First Appearance: Oct 4 2010
Creative Director: Guilhem Arnal/Bruno Delhomme
Art Director: Gilles Rivollier
Animation: Digital District

English Description
It all starts in a grey, foggy Paris. One of Renault’s electric cars, Zoe, starts with a soft whisper. It creates an extraordinary gush of air that breathes life into the leaves, the earth and the insects, creating a beautiful whirlwind.
A bumble bee that happens to pass by is swept away. While he swerves like a pilot to avoid the obstacles of the small tornado, he inadvertently bangs into the heads of two sleepy pigeons. And so an epic chase through out the city begins, showing us how Paris is suddenly transformed by colors, light, flowers and green trees.
Zoe comes back on the screen, the driver parks the car. And we are left with a bright, peaceful and colorful image of Paris.

The Film titled "A Whirlwind of Change" was done by Blue advertising agency for Renault in France. It was released in Mar 2011.