Renault Film Mermaid by DPZ Sao Paulo

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Mermaid

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Industry Cars
Media Film
Market Brazil
Agency DPZ Sao Paulo
Executive Creative Director Carlos Schleder
Creative Director Rafael Urenha, Fabio Mozeli
Creative Leandro Dolfini, Fernando Sau
Released April 2018

Credits & Description

Category: Automotive
Media: Film
Brand: Renault
Agency: DPZ&T
Geo: Brazil
Advertising Agency: DPZ&T, São Paulo, Brazil
General Creative Direction: Rafael Urenha
Executive Creative Direction: Carlos Schleder
Creative Direction: Fabio Mozeli
Creatives: Fernando Saú, Leandro Dolfini
Digital Creation / Social: Gabriel Rosa, Marcos Thuki, Juliana Moreira, Marconi Filho, Hugo Agostinho, Marcelo Fiuza, Gabriel Silva
Planning: Fernando Diniz, Thamara Araújo, Bruna Del Bosque, Mariana Fortti
Media: Paulo Ilha, Patricia Alves, Cesar Nery, Danielle Areal, Ellen Braz, Simone Gonçalves, Gabriel Magalhães, Camila Salem, Fernando Dias, Gustavo Pinto, Tainá Rosa, Leonardo Morgado
Account Team: Daniel Jotta, Fabio Losso, Daniela Maldonado, Rodrigo Moraes, Laura Dante, Carolina Lorenzi
RTV: Ducha Lopes, Bianca Rpsold, Pity Lieutaud, Heitor Mendes
Approval Client: Federico Goyret, Claudio Rawicz, Livia Kinoshita, Breno Martin
Producer: Landia
Directing: Rodrigo Saavedra
Managing Partner: Movie&Art
Executive Producers: Carolina Dantas, Sebastian Hall
Line Producer: Camilla Bastos
DoP: Pierre de Kerchove
Art Direction Producer: Vera Arico
Production Director: Alberto Cury
Post-production Supervisor: Bruno Vianna
Post-production: Mosh VFX
Final Artwork: Elton Bronzeli
Editing: Carla Maimoni
Color Grading: Marla Grading
Audio: Quiet City
Graphic Production Direction / Art Buyer: Marcos Moura
Graphic Production: Thiago Monaco
Art Buyers: Sonia Santos, Andrea Soeiro, Felipe Moro
Photographer: Fábio Bartelt
Illustration / Treatment: Platinum
Published: April 2018
Synopsis:
Sensual and elegant, Renault Captur is design at first sight and grabs the attention wherever it goes with its beauty. Just like Brazilian actress Marina Ruy Barbosa, the brand's ambassadress, who plays a brand-new role in her career at Renault's first 360 campaign signed by DPZ&T for all Latin America. As a mermaid captured by Captur's beauty, the actress stars the film, which was launched simultaneously in Brazil and Argentina on last week. The communication action introduces a new concept, "Beauty Captures You".