Renault Film 360° by Marcel Paris, Publicis Conseil Paris

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Industry Cars
Media Film
Market France
Agency Marcel Paris
Creative Director Emmanuel Lalleve, Florent Imbert
Copywriter Cédric Leplat
Agency Publicis Conseil Paris
Director Egocentric
Creative Director Julien Benmoussa
Art Director Benedicte Potel, Thibaud Cartigny, Miguel Mantilla
Copywriter Thierry Lebec, Sylvain Chailloux
Producer Laurent Sequaris
Account Supervisor Stephane Gaillard, Pascal Nessim
Production Sequencis/Wam
Released November 2010

Credits & Description

Category: Interactive Film
Advertiser: RENAULT
Product/Service: ESPACE
Agency: MARCEL
Production Company: SEQUENCIS/WAM, Clichy, FRANCE
Date of First Appearance: Nov 8 2010
Chief Creative Officer: Olivier Altmann/Sebastien Vacherot
Creative Director: Emmanuel Lalleve/Florent Imbert/Julien Benmoussa
Copywriter: Thierry Lebec/Sylvain Chailloux/Cedric Leplat
Art Director: Benedicte Potel/Thibaud Cartigny/Miguel Mantilla
Agency Producer: Pierre Marcus (Wam)
Account Supervisor: Stephane Gaillard/Pascal Nessim
Advertiser's Supervisor: Isabelle Fossecave/Frederic Nicolaidis
Producer: Laurent Sequaris
Director: Egocentric
Account Manager: P.gaveriaux/F.moignard/B.merllie/C. De Oliveira/A.trarieux-Lumiere/T.ceccaldi
Planner: Bruno Planty
Other Credits: Tv Producers : N.levincent/F. Le Goff (Wam)/Developer : S.bernardi/R/D : L.berthelot

English Description
While the Espace remains the leader in its segment, it is now increasingly challenged by compact MPVs (cheaper) and by crossovers (sexier and almost as practical). In the absence of product novelty, how to recreate the desirability of an already well-known model? How to refresh the creative expression of the tagline “Isn’t space the ultimate luxury?”

Completely innovative, the mobile application encourages an even deeper immersion that lets you look around using 360° panoramic views. Using the accelerometer and the compass, users can immerse themselves in 10 magical or surprising destinations inside the Renault Espace cockpit. All they have to do is to hold the iPad in their hands and turn it in the direction they want to go.