Renault Film Fate by Publicis London

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Fate

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Industry Cars
Media Film
Market United Kingdom
Agency Publicis London
Executive Creative Director Adam Kean
Creative Director Dave Sullivan
Art Director Marc Allenby
Copywriter Nadia Doherty
Production Rattling Stick
Director Pete Riski
Released April 2012

Awards

The A-List Awards Hollywood 2012
Film Advertising Craft Direction Bronze

Credits & Description

Category: Editing
Advertiser: RENAULT UK
Product/Service: RENAULT 4+ PACKAGE
Agency: PUBLICIS LONDON
Production Company: RATTLING STICK, London, UNITED KINGDOM
Executive Creative Director: Adam Kean
Creative Director: Dave Sullivan
Copywriter: Nadia Doherty
Art Director: Marc Allenby
Agency Producer: Colin Hickson
Producer: Kelly Spacey
Director: Pete Riski
Editor: Eve Ashwell
EditingCompany: Cut And Run
Editing Company: Cut And Run

English Description
A lot can happen in four years. You can go from graduating University to meeting ‘the one’ and having your first child. Or, you can go from being a work-focused bachelor to a loving stepfather. In these commercials we not only showcase Renault’s vehicles, but position them as the marque that offers long-term certainty and reassurance on a journey filled with ups, downs, twists and turns.